Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design (Adaptive Path)
Posted by on May 5th, 2008 filed in Uncategorized
“Short, but powerful. Easy to read, yet profound. I’ve been searching for just this book: the one perfect book that summarizes the essence of modern product design. This is it. The lessons are as powerful as they are simple: The product is NOT the goal. Successful products are systems. Focus on the experience. This requires empathy, agile product management, real understanding of the target audience. This book practices what it preaches. I will use it in my courses for MBA students. You should use it for, well, for everyone. Short, simple, persuasive, and powerful.”
Don Norman
Author of Emotional Design and Design of Future Things
Co-Founder Nielsen Norman group
“Customers don’t care about how innovative you are. They just want to be happy and satisfied. Learn from Adaptive Path a passion for finding and solving the problems that will matter to customers no matter what the future brings.”
Scott Berkun
Author, The Myths of Innovation
“Wake up. The future of business isn’t about flying cars and robot butlers. Creating the future is really about changing the way your company connects with its customers. Use this book as your guide.”
Jeffrey Veen Design Manager, Google
“Subject to Change presents complex, challenging ideas in simple, compelling language, with illuminating examples and no shortage of memorable phrases. At once authoritative and nimble, the book itself is an example of the kind of experience the authors admire. No matter who you are, it will change the way you think about design.”
Michael Bierut
Partner, Pentagram
Author, 79 Short Essays on Design
“The principles set out in Subject to Change are essential for the design of any product, but especially relevant for the fast-moving world of web software. It used to be the case that a software product was designed once, and refreshed every couple of years. Software is no longer a product. It is a process, a dynamic service that evolves as it responds to constant interaction with its users. The essence of Web 2.0 design is to create a dynamic framework that harnesses the collective intelligence of customers in such a way that the software becomes almost alive. This terrific book teaches the mindset required for this new kind of design.”
Tim O’Reilly
Founder and Publisher, O’Reilly Media
Author: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Hardcover:
186 pages
Illustrated
Company: O’Reilly Media, Inc.
(2008-03-26)
ISBN: 0596516835
List Price: $24.99
Amazon Price: $10.69
Used Price: $14.82
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Take This Job
Posted by on May 4th, 2008 filed in web_hosting
A Beginner’s Guide to Starting Your Own Business Take This Job… is a must-have for people who hate their job, or simply dream of being their own boss. This book outlines all of the information you need to start and operate your own business. Whether you know what kind of business you want to start, or need some ideas, this book is for you. Business basics are covered that include all of the details necessary to starting a business, such as business names, tax information, employees, sales tax, how to get wholesale prices, and lots more information! Business marketing theory is covered in detail. Take This Job… also details specific do-it-yourself businesses that you can start on your own, most with very little startup cost. The businesses are described in detail, with lists of equipment that you will need, and any additional licenses or other requirements.
Author: John L. Ryan
Paperback:
138 pages
Company: Donegal Bay Publishing
(2007-07-01)
ISBN: 0978983017
List Price: $14.95
Amazon Price: $14.95
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Posted by on May 3rd, 2008 filed in Uncategorized
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: David Meerman Scott
Hardcover:
304 pages
Company: Wiley
(2007-06-04)
ISBN: 0470113456
List Price: $24.95
Amazon Price: $13.75
Used Price: $13.75